About Me

Results-driven Brand & Digital Marketing leader with 9 years’ experience across luxury branding, digital design and campaign development. Proven track record of growing online revenue, social following and brand engagement through data-informed creative direction and content strategy with a strong interest in AI-led practices.

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Profile

Senior designer and creative director with 9 years leading brand, campaign and digital creative from concept through final delivery. Skilled in typography, colour, layout, illustration direction and packaging, keeping visual identity consistent across print, digital and social. An early adopter of AI-assisted creative workflows. Confident presenting concepts to senior stakeholders, managing multiple projects at once in fast-moving environments.

Experience

BACKES & STRAUSS, LONDON • JUNE 2017 – PRESENT
Head of Brand & Digital Marketing

  • Led creative direction end-to-end, from concept to final delivery, across e-commerce, packaging and print collateral — including a 3D deep-embossed, gold-foiled brand card and a 230th-anniversary presentation booklet.

  • Directed photo and video shoots in-house, replacing the external agency and cutting production spend 55%, while acting as design guardian for the brand's colour, typography and visual identity across every touchpoint.

  • Commissioned and art-directed illustrators for the 'Backes & Strauss Inspiration' campaign, and built the 'Meeting of Masters' blog content series, translating technical subject matter into accessible, on-brand narrative.

  • Presented creative concepts to senior stakeholders and international audiences for high-level brand engagements, incorporating feedback through iterative rounds.

  • Adopted and championed AI-assisted design and content workflows, cutting production time 30%. Launched the brand's e-commerce site (35% revenue growth in year one) and grew Instagram 2.5x through content strategy and creative direction.

AHILYA, LONDON • DEC 2016 – MAR 2017
Graphic & Digital Designer
Designed UI/UX for the brand website and app, building the visual identity and brand guidelines from scratch, then testing the prototype; delivered brochures, newsletters and presentations.

INTERNATIONAL CLIENTS • 2014 – 2017
Freelance Brand & Digital Designer
Delivered brand identities, packaging, editorial and web design for fashion, publishing and events clients internationally, from concept through final production.

DON CULT | KYIV • 04.2015 – 06.2016
Brand Designer
Created the full visual identity and logotype system for a cross-regional cultural forum and led its digital and outdoor campaign design, reaching over 12,000 people.

Volunteer & Pro Bono

Brand Designer & Creative Consultant, Grains of Truth Fund
Led creative direction for an award-winning charity campaign that generated UAH 350k in donations.

Brand Designer, Holodomor Museum Fund (2018–present)
Built the visual identity and brand system for a museum commemorating the Holodomor, including brochures, donor materials and website infographics

Education

MA Graphic Branding & Identity
University of the Arts London

MA International Business & Marketing
Taras Shevchenko University, Kyiv

Expertise

  • Brand Identity

  • Campaign Design

  • Typography & Layout

  • Illustration Direction

  • Packaging & Print Design

  • Digital & Social Content

  • Creative Direction

Soft Skills

  • Strategic & analytical thinking

  • Cross-functional collaboration

  • Adaptability under pressure

  • Presentation skills

  • Self-discipline & time management

Tech Skills

  • Adobe Creative Suite (Ps, Ai, Id, Ae, Pr)

  • Figma, Sketch, Canva. Microsoft Office

  • CSS & HTML

  • Shopify, Squarespace, WordPress

  • Social Media Insights, Google Analytics, Meta Business Suite, SEO fundamentals

  • AI-assisted design & content tools

Languages

  • English — Fluent

  • Ukrainian — Native

Interests

  • Art

  • Yoga, Run & Hikes

  • Travel