Deep-embossed postcard
The card is revealing the boutique vitrine of the luxury brand with only 3 levels of embossing and gold foiling.
Brief
The card was designed based on a simplified illustrated interpretation of the boutique building in London. Later, elements were divided into 4 levels depending on the depth of embossing needed to create the best aesthetic appeal and tactile experience.
Gold foiling elements were used on top of it to add a festive look. A special embossing plate was developed to provide maximum detail.
Design
The result had a special luxurious look and feel to it, revealing classic reliefs of the boutique architecture, located in historic Mayfair. The card was made with no printing used, making it more sustainable.