Social Media campaigns

Social media content planning and creation website for the luxury brand.

The Making of the Masterpiece

The Making of the Masterpiece social media campaign was launched on Instagram to deepen the conviction of people at the Consideration stage, who already know the brand exists, to answer "why does this watch cost what it costs" and "why should I trust this brand with a five-figure purchase." It highlights the craftsmanship, skill, and excellence that go into making each bespoke timepiece. Posts feature the creation of the watch from sketch to final product through engaging storytelling.

Campaign data showed a 9% likes-to-reach ratio, aiming for a highly converting audience through curated followers and hashtag reach. Total campaign impressions: 72,000. Total unique campaign reach ≈ 24,000. This shows good creative efficiency and concentrated, high-converting engagement with a known audience.

The Métier d’Art Collection launch

This campaign was built for Awareness-to-Consideration bridging: a royal collaboration and a conservation cause featured to earn press pickup and reach audiences beyond the brand's existing follower base.

The Vitesse Collection campaign launched a limited-edition Métiers d'Art collaboration with Her Royal Highness Princess Michael of Kent, built around her lifelong cheetah conservation work in Africa. The collection features hand-painted and hand-engraved cheetah dials across enamel, mother-of-pearl, silk, and green jade, plus a bezel set with natural vivid yellow and black diamonds designed to mimic cheetah markings.

The results have shown a good comment depth of 2.0 per 100 likes. Total campaign impressions: 46,000, with 22,000 unique people reached.