Vaultly

A self-initiated fintech brand and digital experience exploring how a cohesive visual identity can make personal finance feel more intuitive, structured and approachable.

“A clearer view of your money”

I developed the brand from the ground up, translating its visual identity into a responsive website centred on financial clarity. The project brought together brand development, visual design, interface design and AI-assisted web development to create a cohesive experience from the first impression to the product interface.

The design scope included the following:

• Brand identity and visual direction

• Typography and colour system

• UX/UI and web design

• Responsive website development

• Interaction design and refinement

Website