Backes & Strauss

E-commerce website and digital communications for the luxury brand. The site launched alongside Instagram shopping, growing online sales 35%, with ongoing e-commerce platform partnerships adding a further 25%. Built and run in-house let me cut external production costs by 55%.

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Vision

Backes & Strauss, a high-end luxury watch retailer, needed to shift from an offline-first mentality to genuine online selling - a transition much of the luxury industry was still resisting. I led the e-commerce website from concept to launch, translating the brand's in-boutique experience onto the web: the look and feel of the timepieces, the history and craftsmanship behind them, without diluting the exclusivity that drives a luxury purchase decision. The site launched alongside new Facebook and Instagram shopping channels, growing online sales 35%, with ongoing e-commerce platform partnerships adding a further 25%. Built and run solo, in-house, rather than through an agency - the same lean model that let me cut external production costs 55% elsewhere in the brand's output.