Creative Direction

6 May

The photoshoots were organized for the campaigns planned periodically for social media and other digital media, both owned and paid.

Assets were further scheduled, distributed, and used in other creatives such as advertising, newsletters, product launches, website announcements, asset sharing with the retail partners, and sharing on social through influencers and ambassadors.

The creative direction for the photoshoots was handled from A to Z, including the idea generation process, creating the mood boards, signing off the budget, searching for the props, selecting models, choosing locations and photographers, managing the shoot, advising on the setup, the final selection of the shots, editing and retouching notes, and approval for the deliverables.

Hard Shadows

Photographer: Robert Binda
Creative Direction & Set-Up: Taline Knadjian, Anna Vasiunyk

Cheetah Collection Launch

Safari-themed shoot for the launch of the limited edition of timepieces designed in Partnership with HRH Princess Michael of Kent and CCF to support the conservation fund. The backdrops were carefully chosen to represent the safari-like natural environment of the cheetahs, at the same time all surfaces were safe to use with the watches.

Photographer: Michelle Äärlaht
Creative Direction & Set-Up: Anna Vasiunyk

Valentine’s Day Photoshoot

Heart-motif watches photographed with the classic symbol of love: rose petals to underline a romantic flair. All watches used all included the heart motif in their designs.

Photographer: Robert Binda
Creative Direction & Set Up: Taline Knadjian, Anna Vasiunyk
Wrist Model: Eleonora Elly Berti

Christmas: Gifting Season

The shoot was made to communicate the high-end experience of gift-making and unpacking the Backes & Strauss gift-wrapped boxes, combining brand luxury packaging with the golden elements within the composition. The watches used were full-on diamond-set timepieces.

Photographer: Michelle Äärlaht
Creative Direction & Set-Up: Anna Vasiunyk
Wrist Models: Nick Tolfree, Noemi Gunea

Golden Shine

A photoshoot was organized for the spring social media content. The idea was to focus on the warm shades of gold, peach, and sandy yellow hues, to combine the feel of sunshine with the diamond sparkle. Backdrops and textures used were all-natural sand, stone, veil, silk, linen, spring flowers.

Photographer: Robert Binda, Michelle Äärlaht
Creative Direction & Set-Up: Anna Vasiunyk
Wrist Model: Koar Tsinarian