Social Media
The content for the social media was created based on the monthly schedule and according to the ongoing campaign. Campaigns were planned in advance together with the Head of Marketing, considering the strategy of the Sales team and product availability. Campaigns were based on the brand cornerstones, seasonal offers, collection launches, or newly established partnerships. Social Media schedule was also supporting the Digital Content strategy creating traction towards press releases, blog articles, mentions in the press etc.
Designs used were created from the available visual assets or specially planned photoshoots. Each campaign was leading to the specially designed landing page using the InstaStory links and links on Facebook and LinkedIn posts.
Bespoke Services Campaign
Social Media strategy was aimed at depicting the expertise in craftsmanship of the luxury watch brand Backes & Strauss behind making the one-off unique timepiece on the specially commissioned orders.
Valentine’s Day Campaign
Social Media schedule was designed in consistency with the brand visual guidelines and based on the photoshoot dedicated to the heart-motif timepieces and special red coloured ladies watches.
